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July 1, 2014
Elert & Associates is excited to announce that its southern division has been spun off as True North Consulting Group. For the past several years, Elert has been extremely successful in the South with projects throughout Texas, Georgia, and Florida.
“We grew our southern business organically and are extremely proud of the relationships we have built over the years with school districts, architectural firms, and municipalities. We have built a sustainable business model down there and it makes the most sense to allow our efforts to be more regionally focused in that territory,” says Gary Elert, Founder of Elert & Associates.
“I have worked for Gary and the Elert team for over 14 years and am sincerely privileged to help continue the Elert legacy while maintaining the culture and small business feel that Gary and Kit have invested so much in over the past 20 years,” says Tony Chojnowski, COO of True North Consulting Group.
When asked why the name True North, Russ Johnson, CEO, replied, “Our industry is growing and evolving at an exponential pace. We find that many organizations are challenged to keep up as their organization grows, more demands are placed on their teams, and they are being asked to do more with less. We have over 100 years of collective technology experience on the True North team and more than anything else, we truly want to help our customers set their path. True North is about a sense of direction, a sense of order in the noise of BYOD, big data, cloud, and whatever other industry buzzword we all are being bombarded with.” He continues, “Our team is incredibly diverse. We have RCDDs, AV experts, IT engineers, physical security engineers, and data center designers. We can literally handle all technology needs most of our customers will have.”
About Elert & Associates: Elert & Associates was established in March of 1984. Since that time, the firm has served hundreds of clients throughout the United States. Our staff currently includes over 40 technology consultants and other professionals, operating out of several offices. The purpose of the firm is to provide the benefits of an experienced, unbiased team of technology experts as a supplement to our clients’ in-house resources at whatever level is needed.
About True North Consulting Group: True North Consulting Group, a spinoff of Elert & Associates based in Minnesota, serves most states in the southern part of the country and works with architectural firms, construction companies, school districts, colleges, hospitals, and municipalities. We have teams that focus and specialize on specific technology verticals – structured cabling, audio | visual, physical security, networking, and data center. Our goal is to be an extension of our customer’s team and help them provide a direction in technology that aligns with meeting their business or learning objectives.